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Best Black Friday Car Deals for 2026

These are standout, money-saving buys for bargain hunters

two customers at an auto dealership reviewing details about a new car
Big savings for Black Friday and beyond are available at your local dealership. Our analysis found potential savings off MSRP (factoring in national discounts and negotiation room) of up to 18 percent.
Photo: Getty Images

The airwaves and the internet are abuzz with holiday deals on the latest gizmos and gadgets. But if you’re looking for truly colossal savings, check out some of the offers at your local car dealerships, where you can save big money. (See gifts for car lovers.)

There are benefits to spending your shopping time buying a new car:
• You could save thousands of dollars.
• The best deals tend to be on the remaining 2026 models, though selection may be limited. (See our complete list of recommended cars and SUVs with discounts.)
• Dealers are typically more willing to negotiate to meet their quotas as the end of the month approaches, and sales staff often have bonuses based on the total number of cars sold in a month.

More on Buying a Car

There are a few things to consider when shopping this time of year:

Dealerships tend to be more eager to move leftover models (2026s) now because they have likely been financing them for a while, and they are eager to make way for the 2027s. This is to the shopper’s advantage, if 2026s are available.

However, there are trade-offs: A 2026 model will essentially depreciate a year’s worth of value as soon as you buy it, which, these days, isn’t as much of a concern as it once was. Depreciation may not be a significant factor if you are a high-mileage driver or plan to keep the car for six years or more. Bear in mind that in some cases, the 2027 version may have more safety equipment or other desirable features.

Among 2026s, we’re seeing potential savings off MSRP (factoring in all national discounts and negotiation room) of up to 18 percent. Plus, there may be regional and local incentives to add urgency to this shopping holiday. (Last year, the top 10 deals ranged from 6 to 16 percent.)

In choosing the models to highlight, we concentrated on those CR Recommended models with a strong Overall Score, which factors in road-test performance, owner satisfaction, reliability, and safety. (Learn more about CR’s car ratings.) From them, we are presenting only those models whose bottom-line price is under $50,000 and carry incentives.

All nationwide incentives featured here are good until at least Nov. 30, meaning they extend through Black Friday (Nov. 27) to Cyber Monday (Nov. 30). A couple even extend into 2027. The vehicles are listed in order of the percentage of potential savings available off the sticker price. Similar discounts are available for other versions in addition to those spotlighted.

Detailed pricing information is available for all current vehicles on their respective model pages linked below.

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CR's Build & Buy Car Buying Service

In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers.

On top of national incentives, Consumer Reports members are eligible for even more offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

Become a member to read the full article and get access to digital ratings.

We investigate, research, and test so you can choose with confidence.


Jeff S. Bartlett

Jeff S. Bartlett is the managing editor for the autos team at Consumer Reports. He has been with CR since 2005. Previously, Jeff served as the online editorial director of Motor Trend for 11 years. Throughout his career, Jeff has driven thousands of cars, many on racetracks around the globe. Follow him on X: @JeffSBartlett