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More Than 50 Great Military Discounts for Veterans Day

These are just a few of the many places offering special prices for military service members

American flag elements on a card surrounded by a sales tag. Illustration: Consumer Reports

Veterans Day is right around the corner, and retailers across the country are marking the occasion with special discounts for veterans, active-duty service members, and their families. But you don’t have to wait until November 11 to save money.

Many businesses offer military discounts year-round, covering everything from clothing and laptops to home improvement supplies, mattresses, and cell phone plans. Depending on where you shop, you could save 10 to 30 percent (or more) simply by verifying your military service.

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“I use veteran discounts whenever I can,” says Ramon Tapia, who served in the U.S. Army from 2014 to 2022. “I actively look for them and ask if a store offers one because those savings add up.”

Tapia cites AutoZone, Home Depot, and Lowe’s as great examples. Whether you’re buying power tools, groceries, clothing, or electronics, though, you can save a little extra by shopping in the right places. To help you find them, we’ve compiled a list of national retailers that offer some form of military discount.

This list is not all-encompassing. Many regional and local stores provide discounts, too, so go ahead and ask at checkout.

Eligibility depends on the retailer, but military discounts commonly extend beyond active-duty service members to veterans, retirees, members of the National Guard and Reserves, and immediate family members. First responders like police, firefighters, nurses, and even teachers are often included as well. To receive a discount, you’ll likely have to provide proof that you’re eligible.

If you’re on active duty, your military ID will suffice. Veterans can use their Veterans Affairs benefits photo card or a VA photo ID, which is available on request from the VA. And if you live in a state where your veteran status is noted on your license, that should be more than enough proof.

When you’re shopping online, you may need to submit a photo of your ID (typically via a third-party verification service like ID.me or SheerID) or contact customer service to access the discount, but in-store shoppers can simply show their ID at checkout. For more on that, see How to Find and Claim Discounts below.

Apparel, Shoes, and Accessories

Adidas: Military members, as well as first responders, medical professionals, and teachers, get exclusive discounts online and in-store, as well as at factory outlet stores.

Armed Forces Gear: Active-duty service members, inactive Reserves, National Guard, veterans, retirees, spouses, and dependents qualify for 20 percent off purchases.

Asics: Active-duty personnel (including military spouses and dependents), reservists, retirees, and veterans can save 25 percent on full-price footwear and 35 percent off full-price clothing and accessories in-store and online.

Bonobos: Active-duty service members and veterans can get a 20 percent discount on up to five purchases a year.

Carhartt: Military, first responders, nurses, and medical workers can save 15 percent on apparel and accessories both in stores and online.

Champs Sports: Active-duty service members, veterans, National Guard members, reservists, and registered dependents qualify for 10 percent off most purchases, with a maximum of $100 in savings per verification.

Columbia Sportswear: For Veterans Day, military and first responders save 20 percent on all purchases.

Crocs: Military service members can save 15 percent on select styles.

Eddie Bauer: Military service members, hospital employees, medical providers, and first responders save 15 percent.

Express: Military members, front-line workers, teachers, and healthcare workers can save 5 percent on full-price purchases made in stores. The same discount is also available for students.

Fanatics: Military service members, veterans, and first responders, as well as spouses and immediate family members, can save 15 percent off all orders at Fanatics, excluding gift card purchases and other promotions.

Foot Locker: Active-duty service members and veterans can save 10 percent on most purchases.

L.L.Bean: Military personnel, veterans, and retirees can save 15 percent on their purchases.

Lululemon: All active-duty service members, reservists, veterans, and first responders can save 15 percent online and in stores.

MLB Shop: Military service members, veterans, retirees, first responders, and their immediate families can save 15 percent.

NBA Store: Military service members, veterans, retirees, first responders, and their immediate families can save 15 percent.

NFL Shop: Military service members, veterans, retirees, first responders, and their immediate families can save 15 percent.

NHL Shop: Military service members, veterans, retirees, first responders, and their immediate families can save 15 percent.

Nike: Active-duty service members, reservists, veterans, and retirees, as well as their spouses and immediate families, can save 10 percent online and in stores.

Timberland: Military service members, veterans, retirees, and their immediate families can save 20 percent on select styles. You can get this discount once every 30 days but will have to verify your ID every time.

Under Armour: Active-duty service members, reservists, veterans, retirees, and their spouses and immediate families, as well as first responders, healthcare workers, and teachers, can get 20 percent off all purchases.

Electronics

Apple: Active-duty service members, retirees, veterans, and immediate family can get 10 percent off most purchases (excluding carrier phones).

Dell: Active-duty and veteran military service members and their immediate families can save 10 percent on select PCs and electronics.

Game Stop: Active-duty, retirees, and veterans can save 10 percent on all new and pre-owned games and accessories, as well as collectibles, in stores only.

Microsoft: All military service members, veterans, retirees, and immediate families can save up to 10 percent on select products and services.

Samsung: Military service members can save up to 30 percent, and all orders qualify for free delivery. The same savings are available for first responders, healthcare workers, teachers, and government employees.

Home and Kitchen

BJ’s Wholesale: Active and retired military personnel can get a reduction on the cost of a membership, which may vary from club to club. This will grant them access to the same benefits as BJ’s Club Card.

Boscov’s: Military personnel can save up to 15 percent off in-store and online, including sale prices.

CVS: Military personnel, veterans, and immediate family members can enroll in the Veterans Advantage program to save 20 percent and get free shipping on all online purchases.

Home Depot: Active-duty service members, veterans, and spouses receive 10 percent off eligible purchases.

iRobot: Military members, veterans, and their immediate families can save up to 15 percent on select robotic vacuums.

Jo-Ann Fabric and Craft Stores: Military members, veterans, and their immediate families get 15 percent off purchases in stores and online with a digital discount card.

John Deere: Military service members, veterans, reservists, and their immediate families can get an upgraded John Deere Rewards membership to access extra discounts on equipment, parts, and merchandise.

Kohl’s: On Mondays only, military service members, veterans, reservists, and their immediate families can save 15 percent on in-store purchases. This discount cannot be combined with any other promotions or sales.

Lowe’s: Military service members, retirees, veterans, and their spouses can enroll in the Military Discount Program to save 10 percent on eligible items.

Michaels: Active-duty, reservists, veterans, retirees, and registered dependents can save 15 percent on purchases, including sale items, both in-store and online.

Sam’s Club: Active-duty service members, veterans, civilian military employees, and their spouses get a Sam’s Club membership for $60 and receive $40 in Sam’s Cash.

Sherwin-Williams: Active-duty service members, reservists, retirees, and veterans, as well as spouses, can save 15 percent on paints, stains, and painting supplies in stores.

Target: Military personnel, veterans, and their families can get 20 percent off.

Worx Tools: Active-duty service members and veterans can get a one-time 10 percent discount code for one online purchase.

Yeti: Military members and veterans, as well as first responders, nurses, and government employees, can receive exclusive discounts on their purchases.

Mattresses

Bear Mattress: Military personnel can get 40 percent off sitewide, but this discount cannot be combined with any other promotion.

Brooklyn Bedding: Active-duty personnel, veterans, retirees, spouses, and dependents can get an extra 5 percent off the current holiday offers, plus free shipping.

Birch: Military personnel, veterans, and immediate family can receive a 30-percent discount code applicable at checkout. But there’s a one-code-per-day limit.

GhostBed: Military personnel, veterans, retirees, and immediate family members can save 15 percent on their entire order.

Helix Sleep: Active-duty service members, veterans, spouses, and immediate family members can get a 25 percent discount code for any purchase.

Mattress Firm: All military personnel, active or retired, as well as immediate family, can save 10 to 20 percent on one purchase every 90 days.

Nectar Sleep: Military members, spouses, and dependents get an extra 5 percent off on the best on-site offer they choose.

Purple Mattress: Military service members, veterans, spouses, and dependents can get a 10 percent discount code for any order.

Saatva: Active-duty service members, National Guard members, first responders, healthcare professionals, government employees, and seniors can save $225 on any order of $1,000 or more. This offer can’t be combined with other promotions.

Tuft & Needle: Active-duty and retired military personnel can save 15 percent on their entire order. This discount also applies to first responders and healthcare professionals.

Streaming and Phone Services

AT&T: Military service members, veterans, and their families receive up to 20 percent off on select plans. And, for a limited time, they can add up to $150 in bill credits when buying a new smartphone on a qualifying installment plan.

Disney+: Eligible military shoppers receive 25 percent off the annual Premium plan subscription price through the military Exchange.

Paramount+: Veterans, service members, and spouses can receive 50 percent off any plan for as long as they subscribe.

Peacock: Qualifying military customers can get the ad-supported Premium plan for $7.99 per month for 12 months.

T-Mobile: Military service members and veterans are eligible to receive four lines at $25 per month per line on a T-Mix with Military Savings plan.

Verizon: Active-duty, retirees, veterans, National Guard, reserve, and Gold Star family members are eligible for discounts on mobile plans, internet plans, and accessories.

How to Find and Claim Discounts

ID.me and SheerID partner with retailers to confirm whether shoppers qualify for special discounts.

Both also operate a shopping portal where military members, veterans, and other eligible shoppers can browse discounts from participating businesses.

The process is relatively straightforward. Create an account, verify your military status, and then browse the available offers. Verification may involve providing information about your service, using a military email address, or uploading an acceptable document.

Once verified, you can use ID.me or SheerID at participating retailers, typically by selecting a verification option during checkout and signing in to your account. You generally won’t need to repeat the entire verification process for every purchase.

You don’t necessarily have to register for these services before shopping. Many retailers provide links to these verification programs on their own sites.

For in-person purchases, the process may be as simple as showing identification or providing a phone number associated with an existing military discount account.

If you’re a veteran who doesn’t have a military ID, the Department of Veterans Affairs offers a free digital Veteran ID Card that can be used to demonstrate your status at participating businesses. A VA health identification card or a state-issued driver’s license with a veteran designation may also work, depending on the retailer.

It’s also worth noting that a military discount doesn’t guarantee you the best price. So it’s smart to compare offers, especially during major sales events. Pay attention to the exclusions, too. Some retailers don’t apply military discounts to certain brands, electronics, appliances, or other bargains. Others limit how often you can use a discount or how much you can save.

If you’re shopping online, make sure the discount actually appears in your cart before completing your order. If it doesn’t, double-check that you’ve successfully verified your military status and that the items you’re purchasing are eligible. You may need to contact the retailer directly to resolve a problem at checkout.

Finally, don’t be afraid to ask. Smaller businesses and local retailers may offer military discounts even if they don’t prominently advertise them. A quick question at checkout could uncover savings you might otherwise miss.


Samantha B. Gordon

Samantha B. Gordon is the senior deals editor at Consumer Reports. She has been covering the online marketplace for CR since 2019, helping readers save money and find the best prices on high-quality products. Previously, Samantha was the managing editor of the e-commerce team at Reviewed. In her free time, Samantha can be found crafting and playing her guitar. Follow her on X: @sam_the_editor.

Nicholas De Leon

Nicholas De Leon is a senior reporter for Consumer Reports, covering laptops, wireless routers, tablets, and more. He has been at CR since 2017. He previously covered tech for Vice, News Corp, and TechCrunch. He lives in Tucson, Ariz. Follow him on X for all things tech and soccer @nicholasadeleon.